With a looming iron-grip marketers and advertisers have over pretty much anything in their reach, why aren’t the masses collectively making harassment campaigns to them?
I think if we actively told every single marketer off in a prolonged effort, they’d get a hint as to how much of their commercialism we don’t need shoved down our throats.
Everything flows down from the C-Suite. They tell Marketing to increase sales. Marketing tells Advertising to make “creative” ads (but then only approves “safe” boring ads). Then Marketing runs those uninteresting ads based on the number of times a spreadsheet says will get the most sales. They are disassociated from the customer experience, and will likely not be moved by public outcry. They only care when it doesn’t work, and it does or they wouldn’t do it. Sorry.
Let me tell you about my friend adnauseam
Even better then just harassment, it actively wastes advertiser money by messing with their click-through stats. The more people that run it the less valuable advertising online in general becomes.
Also i would say to a leaser degree Adblocking in general is why people arent more active about fighting back, since they work its enough for most folks to just avoid the problem rather then confront it head on.
Wait so not only will I not see all this junk due to uBlock Origin but the sites I frequent will make a bit more revenue because it’s registering clicks on all their ads???
If the site has pay-per-click ads, yes.
That’s legit, tossing it on my computers, thanks!
Word of warning - you will have more bandwidth usage since the ad clicks are being loaded in the background sandbox, so be careful if you have something like a capped data plan for things such as smartphones.
Oh good to know, thank you!
This only works when the site, ad network and advertiser are three distinct and separate entities.
Given that pretty much all social media now runs its own advertising systems, it won’t actually have much effect. Sure it wastes some money, but given how precise site analytics are, most can actually discern between real clicks and these automated tools.
Not to mention that the whole website for this tool looks like is itself riddled with ads, and also, over 2/3 of all internet traffic happens on mobile devices, which this extension doesn’t support.
Fair point, if the majority of your browisng is social media or phone apps i dont think you are the target audicence for this.
I know google hates it because even before the manifest v3 stuff it was banned by them, its probably a not insignificant part of WHY they forced the move to manifest v3.
With how anyltics work, just like with adblocking in general its a constant cat and mouse game, and that in itself also costs the advertisers money in having to keep up with the anti-advertising methods.
- I’m not that type of person. I don’t have it in me to rip someone apart that I don’t know personally.
- They aren’t personally responsible. They’re on the bottom just like us.
- The people who make the money will just continuously recycle employees because they know they can.
I’m sorry but this answer right here is why they win.
Sure, you may not know them personally, but they’re getting to know you more than you’re knowing yourself. Enough to specifically push and market products specifically and particularly at you.
Yes they usually are personally responsible and they aren’t always on the bottom. They make $56 ~ $161k a year, entry to senior. They’re just above the grind.
That’s nothing new because that’s applicable to any job, not just marketing.
Who exactly are we talking about here? Are you saying I should be harassing the people in the marketing department at my company? Or are you saying we should have visibility campaigns about the companies involved in the Internet ad networks? Or someone else?
But that’s just it. I just ignore it and move on. I will feel worse emotionally and morally if I yell at someone than if I passively move on with my life. I don’t care of they win according to their rules. I’m winning according to mine.
I think you’re doing it exactly right. The three things I try to remember: 1) Do what you can, 2) When you can, 3) For as long as you can.
Some stuff is out of my wheelhouse, it’s not something I can not or will not do. Sometimes I have other obligations I need to keep in order to honor commitments I’ve made or help those in my circle that need it. And sometimes, I need to rest so I can be my best for those other stages. All of that is OK. Do what you can, when you can, as long as you can. Exceeding those boundaries is a recipe for trouble. Others will help plug holes once they see something is already happening and your community support system will self-reinforce and grow over time.
It’s because people have generally accepted that marketing is a thing, and will be a thing - and that as long as it isn’t directly harmful, it can actually be beneficial to the consumer.
Which, to be fair, makes some sense. On one hand you have people who want a service, on the other you have the service that wants to make money. But running that service costs more than people are willing to pay so you bring in a third party who gets to advertise to the people while giving money to the service for this, subsidising costs and making a cheap service possible. It’s a win-win-win situation, isn’t it?
Well it would be if it wasn’t for this damn end stage capitalist constant hypergrowth requirement. Everything has to make a constantly growing profit. If the profit GROWTH isn’t higher than last year, your business is crap. So now everyone is milking every last drop of money from every possible angle, leading to more ads, shittier services, and people moving on. Thanks to the greed of the few, the otherwise good thing, or acceptable status quo, is now crap.
Marketing isn’t at fault for this, it’s just a symptom.
Good question, I got an ad on my fucking banana the other day…
It’s one banana! How much could it possibly cost? $10?
Back before I blocked every type of ad, I would click through ads every time they pissed me off. I would click, let the page load, and click two more links within their page before closing it. Ad views cost them a small fraction of a cent. That click through cost them an order of magnitude more money. That is how AdSense works. All you have to do is get everyone to do the same and the entire system fails within a few weeks. No one cares if you whine to some low level employees. If you want to protest, molest their bank account like they do your time. They are actually extremely vulnerable if you simply understand how the system works.
Did you know there is a browser extension that does this for you while also blocking ads from view?
It’s actually a bit more complicated.
AdSense indeed used to work through ratios of views and clicks, but Google (and all other ad networks) have been tinkering with it to benefit them even more.
Today, it’s about conversion, and conversion as a KPI is not well defined. Clicking into an as might simply not be enough to make it cost more.
I heard there is a browser extension which does this
Being right isn’t as important as doing right. I have better things to do with my time, unlike marketers.
Time to post the classics Bill Hicks and George Carlin.
I think you’re fluffing the ego of marketers a little too high.
