While the EU is discussing banning terms like "veggie burger" or "soy sausage", new data from Appinio provides a surprising insight: It's not the name that
The issue is back to front even. Go read the ingredients on all of the products proudly procliaming themselves “plant based”, and you’ll find a significant number containing animal products, trying to tap into the vegan market without acatually making vegan products and using weasely terms to justify themselves because they never explicitly said it was “vegan”.
The issue is back to front even. Go read the ingredients on all of the products proudly procliaming themselves “plant based”, and you’ll find a significant number containing animal products, trying to tap into the vegan market without acatually making vegan products and using weasely terms to justify themselves because they never explicitly said it was “vegan”.