Well, if business does… well, business with countries or other organizations actively involved in crimes against humanity - it really should affect their most prized possession in a negative way - the profit margins.

In Europe it should come down to inspecting individual companies for their conduct and judging how ethical it is - on a scale from Nestle to ethical.

So, for example, if company didn’t pull out from Israel (or Russia back in '22) - that’s a point in Nestle direction.