Plus they associate war with masculinity and magic with femininity, and their main guy is the god of both. Women fought and men learned magic. Clearly gender was a pretty flexibly concept. (Not to even mention that we found what appears to be trans masc viking burials.)
Just to add another reason: Some famiky members were changing their flights to avoid USA after the FAA cuts and plane crashes. Loosening regulation and cutting staff just makes it more dangerous, so they chose to use airlines under stronger regulations.