Luckily they can’t do this in the EU. As an EU-citizen, I have the right to subscribe in Romania, for example, and pay no more than a Romanian would.

They could call it a Steam Machine! Sales will be massive

There’s a big difference between European brands though.

French and Italian cars, for example, are generally not that reliable. However, BMW’s (German) are known to be quite reliable. Same goes for Volvo.