Mel Brooks once pointed out that dictators hate to be laughed at. And he would know, given he fought the Nazis in WWII.
So laugh. Mock them. Humiliate them. Their overinflated egos can’t handle even the slightest scratch, so short of shooting them this is going to be the best way to hurt them.
Actually they are remarkably consistent in their principles. It’s just that they know their principles are disgusting, so they claim other principles as a cover.
It’s really quite simple:
Their goals are twofold: to make this a reality, and make sure they are in the first group.