From 9Gag out of all places:

Its not a painting, its an illuminated manuscript you can search it as “Besançon ms. 0457”. Salut!

http://9gag.com/gag/aVewnGy?utm_source=copy_link&utm_medium=reply_share#cs_comment_id=c_147015304566043323

I don’t think the idea is stupid, just poorly executed. From Reddir’s POV, this makes sense (why wouldn’t it?). They could have done this in a much better way.