Sometimes it isn’t the one you expect, either. My group fell in love with the magic shopkeeper I improv’d on the fly. He was just a super ancient wizened dude named Mortimer who was always polishing a skull or dusting a stuffed rat or something when they came in.

My party doesn’t use lemmy so I can drop some setting spoilers

They don’t know that the adorable orphan they adopted in their time travel adventure is actually the evil lich queen in the modern day, and I’m looking forward to dropping that bomb on them