WK Kellogg said Thursday that it will remove artificial colors from all its cereals by the end of this year.
The change comes a year ahead of schedule. Kellogg said last August that it would remove synthetic dyes from its cereals by the end of 2027.
But the company said Thursday it has identified fruit- and vegetable-based juices that will give cereals like Froot Loops and Apple Jacks their distinctive colors. The Battle Creek, Michigan-based company said it has also invested in equipment that will allow it to transition to natural colors.
…add one to the pile of “why tf wasn’t this done like 20 years ago”.
Baby steps I guess, but that baby is currently staggering its way through a forest fire in the context of the rest of current events, so it’s kinda hard to give a shit about cereal right now.
That shit is ao terrible for you, the colours aren’t even the main problem. And somehow it’s for children.
Yeah I know, but like… our planet is on fire, the Nazis are back, we (US) have a president who’s at war with our citizens and economy, we have the Horseman Pestilence acting as Health Secretary… the list goes on and on.
Cereal took a step in the right direction. Woo. 🎉
It’s still really bad for you. Woo. 🎉
I know not all things need to be relative, just where my brain is at right now.