We went on a huge rant about it to partners lately, about how the entire concept of advertising is defection to entities that exist enough to have experiences, an endlessly escalating Red Queen’s race of who can be louder, more memorable, more in your face, BUY BUY BUY BUY BUY BUY BUY BUY BUY

It’s infuriating and depressing by turns, and most of the entities around just brush it off as it gets louder and louder and louder.