For profit journalism is a curse to the society. All news source globally should be non-profit with ad revenues enough to ensure comfortable wages to reporters. There should be a capped revenue beyond which And any excess ad revenues should be put in a trust that helps to save niche journalism that might not be ad lucrative.

Of course inflation and national wage should be adjusting said cap every year.

And that dream will probably never come True in my lifetime, but hey a man can dream.