Pessimistic take: Given how much weird involvement presidents have always historically had with the Superbowl, I honestly just kind of assumed the Bad Bunny as “such a controversial pick” was intentionally meant to stir shit up for marketing purposes.
It provides the left with a feeling of control by knowing that people that buy into the outrage (see the recent cracker barrel controversy, that was mainly bot driven marketing) are triggered. Tons of people who don’t give a shit about football (or even Bad Bunny) will now make a point to at least watch the half time show for the chance to see the right wing outrage machine being owned on a national stage.
Everybody who buys into the “this is a disgrace and I am personally offended and outraged” machine, (also more likely to be watching bc they care about football) can tune into the TPUSA half time show, and feel their own little slice of control. There’s even a chance many of the sponsors of the TPUSA half time show will be part of a parent conglomerate that also owns the sponsors of the Superbowl halftime show.
Create a controversy and market to both sides of the controversy. Americans watch and spend money to support “their side,” but it turns out that both sides are owned by the same people. Example, Dove might sponsor the Superbowl while Axe Body Spray will sponsor the TPUSA show. Unilever still makes money regardless.
Pessimistic take: Given how much weird involvement presidents have always historically had with the Superbowl, I honestly just kind of assumed the Bad Bunny as “such a controversial pick” was intentionally meant to stir shit up for marketing purposes.
It provides the left with a feeling of control by knowing that people that buy into the outrage (see the recent cracker barrel controversy, that was mainly bot driven marketing) are triggered. Tons of people who don’t give a shit about football (or even Bad Bunny) will now make a point to at least watch the half time show for the chance to see the right wing outrage machine being owned on a national stage.
Everybody who buys into the “this is a disgrace and I am personally offended and outraged” machine, (also more likely to be watching bc they care about football) can tune into the TPUSA half time show, and feel their own little slice of control. There’s even a chance many of the sponsors of the TPUSA half time show will be part of a parent conglomerate that also owns the sponsors of the Superbowl halftime show.
Create a controversy and market to both sides of the controversy. Americans watch and spend money to support “their side,” but it turns out that both sides are owned by the same people. Example, Dove might sponsor the Superbowl while Axe Body Spray will sponsor the TPUSA show. Unilever still makes money regardless.