In a twist of irony, it was a Kodak engineer who created the first digital camera—but, fearing the innovation would cannibalize their current product, the company sat on the invention.
A perfect example of the strength and weaknesses of our species’ instincts in context of modernity.
Kodak has also leaned into nostalgia with hundreds of brick-and-mortar retail stores, which are particularly popular internationally. Despite the brand’s trendiness, Timothy Calkins, a marketing professor at the Kellogg School of Management at Northwestern University, told The New York Times he found the trademark licensing “striking’” and “sad,” suggesting a sense of desperation in the Kodak brand.
Second wave nostalgia is a powerful thing. Just look at the rise of vinyl (and even actually tapes) or games that leverage retro themes/gameplay/properties.
I bought a Kodak shirt and hat when I went to their retail store in Seoul. It’s a nice shirt, and it makes me wish they had apparel that looked as good in the US market.
A perfect example of the strength and weaknesses of our species’ instincts in context of modernity.
Second wave nostalgia is a powerful thing. Just look at the rise of vinyl (and even actually tapes) or games that leverage retro themes/gameplay/properties.
Ok I get Vinyl. Good quality table and needle creates very good soujd, but cassettes? Eck. I remember all the fuzz, no thank you.
Cassettes are making a low comeback and there is even talk about a more natural, grungy sound. Not kidding. Look it up.
I bought a Kodak shirt and hat when I went to their retail store in Seoul. It’s a nice shirt, and it makes me wish they had apparel that looked as good in the US market.