It’s clear that advertising has a lot of power to influence people’s choices, otherwise oligarchs wouldn’t burn so much money on it.

Marketing, advertising, etc. It’s a science, a field of study. What is the goal? To make people buy things, ostensibly. How do they chose to do achieve that goal? Deep analysis of the human psyche and studying methods to manipulate them into taking intended actions.

Advertising is the science of psychological warfare.