Bluesky barely had any effective marketing at all. Their main push was word of mouth and the “exclusivity” of launching under a invite-only system. That’s it.
But “oh, this big tech wants my data and not yours” was enough.
In a world full of bots where machines can pass the Turing test, how do you know if this word of mouth wasn’t actually a marketing campaign? And not to mention the tons of influencers creating content that is often nothing more than advertising.
Bluesky barely had any effective marketing at all. Their main push was word of mouth and the “exclusivity” of launching under a invite-only system. That’s it.
But “oh, this big tech wants my data and not yours” was enough.
In a world full of bots where machines can pass the Turing test, how do you know if this word of mouth wasn’t actually a marketing campaign? And not to mention the tons of influencers creating content that is often nothing more than advertising.
The “exclusivity” thing was surely one.