From smart speakers and fitness trackers to Wi-Fi fridges and interconnected air fryers, smart products have integrated seamlessly into people’s homes and everyday lives – in fact, research shows that four in five Brits own at least one.*
Because when manufacturers see that they can get away with this shit, they will all start doing it, and then you can stick up your research because there will be nothing else.
Because when manufacturers see that they can get away with this shit, they will all start doing it, and then you can stick up your research because there will be nothing else.
Only if it’s made too hard for a new company or more options to emerge.