• simple@lemm.ee
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    2 months ago

    There are some confused people in the comments, it’s industry standard to sponsor streams/have brand collaboration/twitch drops. Every company does it, and 2 million dollars is not much at all. their advertising budget is at least 20x that much, probably more.

    • Prox@lemmy.world
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      2 months ago

      For real. EA spent north of $10M on streamer sponsorships for the Apex Legends launch and that was like 7 years ago.