You could cry couldnt you, what a colossal waste of money. Just make a good game, spend the cash there, word will get around.
Really good games flopped before because they weren’t marketed well. Marketing is budgeted for productions of any size, and influencer marketing in general is very effective for something like videogames. Larger amounts were spent on TV ads, or printing campaigns.
Such as…?
There are some confused people in the comments, it’s industry standard to sponsor streams/have brand collaboration/twitch drops. Every company does it, and 2 million dollars is not much at all. their advertising budget is at least 20x that much, probably more.
For real. EA spent north of $10M on streamer sponsorships for the Apex Legends launch and that was like 7 years ago.
I just wish companies would stop releasing games to streamers only. It does nothing but piss me off when I see someone playing a game, find it interesting then find out it doesn’t even exist to buy yet … no demos, no test play versions no nothing…just coming soon.
Makes me not want to play it anymore
