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InevitableSwing [none/use name]@hexbear.net to chapotraphouse@hexbear.netEnglish · 3 days ago

Netflix will show generative AI ads midway through streams in 2026

arstechnica.com

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  • cross-posted to:
  • technology@lemmy.world
  • arstechnica_index@rss.ponder.cat
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Netflix will show generative AI ads midway through streams in 2026

arstechnica.com

InevitableSwing [none/use name]@hexbear.net to chapotraphouse@hexbear.netEnglish · 3 days ago
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  • cross-posted to:
  • technology@lemmy.world
  • arstechnica_index@rss.ponder.cat
Netflix is trying to grow ad revenue quickly.
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  • FunkyStuff [he/him]@hexbear.net
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    3 days ago

    It’s really getting to the point where people who know to stay off social media, pirate their stuff, and never post their name or anything personal online are gonna be living in a different PLANET as the people that are ok with this.

    • Tabitha ☢️[she/her]@hexbear.net
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      2 days ago

      I already feel like I live on a different planet, like I go online and you’ll see people with 1/10th my income spending 10x my restaurant budget (which is separate than my grocery budget) on fast food delivery. A youtuber I follow regularly has videos where people buy $100 pieces of artisanal waste directly from sleazy tiktokers. I see people throwing away valueable things (like you could sell or donate) all the time. Any money I might or may not have saved over my years of employment was going to be worthless anyways after the next austerity or when climate collapse levels up again, both the purchasing power will be fractioned and the supply chain collapse will eradicate most products. Netflix will shinkflate quality away faster than they increase prices. You’ll see tech demos of AI generative capabilities getting better (like if good director/writers/cinematographers was utilizing it) but it’ll rarely manifest, instead content that’s actually released will get more generic and more sloppier.

  • Bakzik [he/him, comrade/them]@hexbear.net
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    2 days ago

    You won’t stop the tendency of the rate of profit to fall.

    You just can’t.

    Is inevitable grabber-left marx grabber-right

    • Damarcusart [he/him, comrade/them]@hexbear.net
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      What if we…destroyed a bunch of capital though? Maybe in a big war or something? That would be like a big reset button wouldn’t it? Allowing the system to exist forever!

      • Bakzik [he/him, comrade/them]@hexbear.net
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        2 days ago

        grabber-left posadas grabber-right

  • peeonyou [he/him]@hexbear.net
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    3 days ago

    Piracy continues winning

    • Ildsaye [they/them]@hexbear.net
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      2 days ago

      You won’t stop the tendency of the internet to be pirates.

      You just can’t.

      Is inevitable grabber-left straw-hat-pirates grabber-right

  • Evilphd666 [he/him, comrade/them]@hexbear.net
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    2 days ago

    Keep jacking the price up and shittifying the service.

    Do streaming services understand why we dumped cable…like at all?

    • sexywheat [none/use name]@hexbear.net
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      2 days ago

      Never underestimate the mental gymnastics that your average failson / HR dweeb / professional managerial class dork is capable of.

      • BobDole [none/use name]@hexbear.net
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        2 days ago

        MBA motherfuckers are capable of the most incredible idiocy

    • Tabitha ☢️[she/her]@hexbear.net
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      2 days ago

      joker-troll you dumped cable because you had somewhere to go pirate-jammin

    • jackmaoist [none/use name]@hexbear.net
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      2 days ago

      Piracy is just easier at this point man.

      • ThermonuclearEgg [she/her, they/them]@hexbear.net
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        2 days ago

        Wasn’t this the whole reason Netflix even exists? People would pay for it because it was more convenient than pirate-jammin

        • jackmaoist [none/use name]@hexbear.net
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          The good boy liberal types will sub to Netflix because “Piracy is wrong”

        • Tabitha ☢️[she/her]@hexbear.net
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          they’ll lose 10% of subs, raise their prices 20%, it’ll break even.

          • ThermonuclearEgg [she/her, they/them]@hexbear.net
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            This logic is probably what’s causing them to raise their prices at every opportunity and thus creating the problem in the first place

  • Parsani [love/loves, comrade/them]@hexbear.net
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    3 days ago

    “[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, per the publication.

    • XiaCobolt [she/her]@hexbear.net
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      3 days ago

      So no attention unless it’s Cobra Kai.

  • MemesAreTheory [he/him, any]@hexbear.net
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    2 days ago

    Literally cancelled all of my subscriptions first time I got an ad on Amazon Prime. I knew it was just going to be the first among all of them, so I went from spending like $70 a month on all of the subscription services I had to $6 per month for a VPN. They could not PAY ME to watch their garbage ads, much less convince me to pay them for the privilege.

    • Tabitha ☢️[she/her]@hexbear.net
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      2 days ago

      $70 a month on all of the subscription services

      I’ve never paid for a tv show streaming service in my entire life. Even when a friend accidentally leaves their account logged into my device it’s only like 1 or 2 services.

      • MemesAreTheory [he/him, any]@hexbear.net
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        We can’t all be born based, Bane. Some of us are adopted and that’s FINE.

  • Damarcusart [he/him, comrade/them]@hexbear.net
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    2 days ago

    I look forward to the lawsuit because the AI advertised a new car or something that doesn’t exist for like $500.

    • InevitableSwing [none/use name]@hexbear.netOP
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  • Le_Wokisme [they/them, undecided]@hexbear.net
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    2 days ago

    are the ads going to start out having gratuitous nudity and then tone it down in the third season?

    • abc [he/him, comrade/them]@hexbear.net
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      2 days ago

      wrong streaming service

      • Le_Wokisme [they/them, undecided]@hexbear.net
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        2 days ago

        i think i’m just thinking of before they started cancelling everything after one season.

  • peeonyou [he/him]@hexbear.net
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    3 days ago

    What does this mean? It doesn’t specify what “ai generated” advertising is. Are they going to try to generate an ad in the context of what you’re watching so you don’t know it’s not part of the show? or…?

    • Owl [he/him]@hexbear.net
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      Hello [account holder name] from [account holder town], I’m [name of character] from the hit series [whatever you’re watching]. When I’m not busy [plot of thing] I enjoy using [product]. [product]! It’s [slogan]!

      • peeonyou [he/him]@hexbear.net
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        2 days ago

        oh god… please no

    • 小莱卡@lemmygrad.ml
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      3 days ago

      lol basically that new black mirror episode

      • InevitableSwing [none/use name]@hexbear.netOP
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        3 days ago

        A couple buddies are watching binge-watching Black Mirror.

        “What’s better than a couple of buddies hangin’ out drinking ShttyBrw beer, eating BetterThanPizza, and binge-watching Netflix? This is great.”

        “You mean this six hour ad we’ve been watching?”

        “What?.. I thought we got lucky and this was ad-fre— Wait. This is just an ad? Why didn’t you tell me? Why are we watching this?”

        “There is no ‘we’. You’re on your couch yourself. I’m part of the ad.” Disappears. And the pizza and beer are gone too.

        “What the hell.” And I don’t think I can resist the urge to order a BetterThanPizza and drink that entire 12 pack of ShttyBrw in the fridge. Why did I buy that? It tastes like piss. “Oh, fuck.”

      • FlakesBongler [they/them]@hexbear.net
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        It’s probably where they got the idea

    • Tabitha ☢️[she/her]@hexbear.net
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      I think if there was a thing, like the character got fast food, whoever gave the highest bid for the quarter (tacobell, pizza hut, etc.) had their logos automatically placed onto the character’s food bags/cups, I don’t think that would be any more problematic than regular product placement, but I feel like they’ve got something much worse planned. Pirates would see a snapshot of time though.

      • peeonyou [he/him]@hexbear.net
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        yeah… that could also be used to track who is recording and uploading things too… hmm

    • moondog [he/him]@hexbear.net
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      3 days ago

      Cerveza Cristal!

      • Le_Wokisme [they/them, undecided]@hexbear.net
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        2 days ago

        ah a fellow star wars fan

    • JoeByeThen [he/him, they/them]@hexbear.net
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      They already do that with updated product placements.

  • Comrade_Mushroom [comrade/them]@hexbear.net
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    illegal-to-say just isn’t strong enough anymore

    • FlakesBongler [they/them]@hexbear.net
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      3 days ago

      grabber-leftgargantuan-bronze-lenin-head grabber-right

      lenin-crush-capitalismlenin-crush-capitalismlenin-crush-capitalism

  • Simon 𐕣he 🪨 Johnson@lemmy.ml
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    Netflix is launching an ad platform and advertising it by running slop thru it? It’s the lorem ipsum of streaming.

  • btbt [he/him]@hexbear.net
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    3 days ago

    BUTLERIAN JIHAD BUTLERIAN JIHAD BUTLERIAN JIHAD BUTLE

  • kristina [she/her]@hexbear.net
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    3 days ago

    pirate-jammin

  • the_q@lemm.ee
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    3 days ago

    Ahoy.

  • hexaflexagonbear [he/him]@hexbear.net
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    3 days ago

    Slop in the middle of my slop

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